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Consumer Goods - Retail - E-Commerce

Momo's Place

Brand Identity, packaging, and website for a hand-poured candle company built on simple rituals.

Momo’s Place is a Maine-based candle and home goods brand rooted in slow craftsmanship, natural materials, and everyday rituals. We partnered with the team to develop a complete brand identity, packaging system, and e-commerce experience designed to feel as intentional and grounded as the products themselves. The result is a brand that balances warmth, restraint, and utility; built to live quietly within the home.

Services

Brand Identity

Packaging

E-Commerce

Art Direction

Consumer Goods - Retail - E-Commerce

Momo's Place

Brand Identity, packaging, and website for a hand-poured candle company built on simple rituals.

Momo’s Place is a Maine-based candle and home goods brand rooted in slow craftsmanship, natural materials, and everyday rituals. We partnered with the team to develop a complete brand identity, packaging system, and e-commerce experience designed to feel as intentional and grounded as the products themselves. The result is a brand that balances warmth, restraint, and utility; built to live quietly within the home.

Services

Brand Identity

Packaging

E-Commerce

Art Direction

Our Design Approach

We approached Momo’s Place with a focus on restraint — removing anything unnecessary and allowing material, form, and product to lead. Rather than building a brand around decoration, the system was designed to support the product quietly, creating consistency across touchpoints while leaving room for variation as the line expands. Every decision, from typography to packaging layout, reinforces a sense of calm, clarity, and permanence.

Brand System and Identity

A restrained identity system built for longevity. The logo and typography were designed to feel timeless and unobtrusive, allowing the product and materials to take the lead. Subtle details in spacing, scale, and layout create a sense of calm, reinforcing the brand’s focus on slow living and thoughtful design. The system is flexible enough to extend across packaging, digital, and future retail applications without losing its core character.

Packaging and Unboxing Experience

Minimal candle packaging designed to highlight form, material, and scent. Labels and packaging elements were intentionally reduced to their essentials — creating a system that feels cohesive across scents while supporting small-batch production. The approach prioritizes clarity, tactility, and consistency at every touchpoint. Material selection and scale were carefully considered to ensure the packaging feels natural in both retail and home environments, reinforcing the brand’s quiet, lived-in presence.

Art Direction & Photography

A visual language rooted in natural light, texture, and lived-in environments. Photography direction focused on quiet, everyday moments — capturing how the products exist within real spaces. The goal was not to stage perfection, but to reflect the rhythm of daily life and the role these objects play within it. This approach creates a sense of familiarity and warmth, helping the brand feel both elevated and accessible.

E-commerce Experience

A simple, intuitive shopping experience designed to match the brand’s pace. The website was built to feel calm and easy to navigate, allowing the products to speak for themselves. Clear structure, restrained design, and thoughtful pacing create a seamless path from discovery to purchase. The result is a digital experience that mirrors the physical product — considered, minimal, and easy to engage with.

Brand in Use

Designed to extend naturally across product, packaging, and space. From shelf presence to in-home use, the brand maintains consistency without feeling rigid — allowing flexibility as the product line evolves while preserving a strong, recognizable identity. Each touchpoint reinforces the same core idea: simple objects, thoughtfully made.

Built for Longevity

Momo’s Place was designed as a system — not just a visual identity, but a foundation that can evolve over time. From packaging to digital, each element works together to support new products, seasonal releases, and future retail environments without losing coherence. The goal was not to create something trend-driven, but something that feels considered, steady, and enduring.

Food & Beverage - Consumer Goods - E-Commerce

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Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

10:22:28 PM

52 Center Street
Portland, Maine
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Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

10:22:28 PM

52 Center Street
Portland, Maine
Work
Studio
Contact
Instagram
LinkedIn

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

10:22:28 PM

52 Center Street
Portland, Maine