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Hi, we are Rugged.

Hi, we are Rugged.

Hi, we are Rugged.

We’re a small, hands-on creative studio that believes a brand should feel like something, not just look like something.

We’re a small, hands-on creative studio that believes a brand should feel like something, not just look like something.

We’re a small, hands-on creative studio that believes a brand should feel like something, not just look like something.

That belief guides us to dig for the truth behind a business, and shape that story into an identity that feels inevitable.

Story to Brand

Story is how we make sense of things. It’s how we connect, how we remember, and how we decide what’s worth believing in. And when a brand is shaped by a compelling story, the creative work that follows has direction, depth, and meaning.

Our Process

01

Discovery & Storyfinding

This is where we get to know you — where you’ve been, where you’re headed, what you believe, and what gives it all meaning. We listen, ask questions, and pull on the threads that reveal the truth beneath the surface.

This is where we get to know you — where you’ve been, where you’re headed, what you believe, and what gives it all meaning. We listen, ask questions, and pull on the threads that reveal the truth beneath the surface.

Discovery helps us understand your world. Storyfinding helps us know what it means.

Discovery helps us understand your world. Storyfinding helps us know what it means.

What this looks Like

  • Brand Discovery Workshop

  • Brand Audit

  • Stakeholder Interviews

  • Brand Discovery Workshop

  • Brand Audit

  • Stakeholder Interviews

  • Market & Competitive Analysis

  • Insight Mapping

  • Market & Competitive Analysis

  • Insight Mapping

02

Concept Building

Here’s where meaning becomes structure. We gather, reflect, and distill everything we’ve learned — shaping it into a clear narrative, a defined point of view, and the concept that will guide everything that comes next.

Here’s where meaning becomes structure. We gather, reflect, and distill everything we’ve learned — shaping it into a clear narrative, a defined point of view, and the concept that will guide everything that comes next.

This is where the brand finds its voice. Where the story gains shape. Where the foundation is formed.

This is where the brand finds its voice. Where the story gains shape. Where the foundation is formed.

What this looks Like

  • Brand Strategy Development

  • Brand Personality

  • Narrative Framework

  • Tone of Voice

  • Brand Strategy Development

  • Brand Personality

  • Narrative Framework

  • Tone of Voice

  • Market Positioning

  • Mission, Vision & Core Values

  • Mood Boards & Visual Exploration

  • Market Positioning

  • Mission, Vision & Core Values

  • Mood Boards & Visual Exploration

03

Identity Design

This is where the story becomes something you can see and feel. We explore multiple creative directions and build them in context, so you can see how the brand lives, breathes, and shows up in the world. Nothing exists in a vacuum — your story shouldn’t either.

This is where the story becomes something you can see and feel. We explore multiple creative directions and build them in context, so you can see how the brand lives, breathes, and shows up in the world. Nothing exists in a vacuum — your story shouldn’t either.

Identity isn’t just logos or colors. It’s the emotional and visual core of your brand.

Identity isn’t just logos or colors. It’s the emotional and visual core of your brand.

What this looks Like

  • Brand Mark & Logo Design

  • Color Systems

  • Typography System

  • Iconography & Illustration

  • Brand Mark & Logo Design

  • Color Systems

  • Typography System

  • Iconography & Illustration

  • Photographic Art Direction

  • Verbal Identity & Copywriting

  • Brand in Use Applications

  • Photographic Art Direction

  • Verbal Identity & Copywriting

  • Brand in Use Applications

04

Realization

This is where everything comes together. We refine, polish, and prepare your brand for the world — shaping the work into guidelines, systems, and assets that are clear, consistent, and ready for real use.

This is where everything comes together. We refine, polish, and prepare your brand for the world — shaping the work into guidelines, systems, and assets that are clear, consistent, and ready for real use.

Design becomes direction. Direction becomes experience. And your brand becomes something people can feel and remember.

Design becomes direction. Direction becomes experience. And your brand becomes something people can feel and remember.

What this looks Like

  • Brand Guidelines

  • Packaging Design

  • Print Production

  • Website Design

  • Brand Guidelines

  • Packaging Design

  • Print Production

  • Website Design

  • Branded Templates

  • Campaign Development

  • Photo & Video Production

  • Brand Launch Support

  • Branded Templates

  • Campaign Development

  • Photo & Video Production

  • Brand Launch Support

01

Discovery & Storyfinding

This is where we get to know you — where you’ve been, where you’re headed, what you believe, and what gives it all meaning. We listen, ask questions, and pull on the threads that reveal the truth beneath the surface.

Discovery helps us understand your world. Storyfinding helps us know what it means.

  • Brand Discovery Workshop


  • Brand Audit


  • Stakeholder Interviews

  • Market & Competitive Analysis


  • Insight Mapping

What this looks Like

  • Brand Discovery Workshop


  • Brand Audit


  • Stakeholder Interviews

  • Market & Competitive Analysis


  • Insight Mapping

What this looks Like

02

Concept Building

Here’s where meaning becomes structure. We gather, reflect, and distill everything we’ve learned — shaping it into a clear narrative, a defined point of view, and the concept that will guide everything that comes next.

This is where the brand finds its voice. Where the story gains shape. Where the foundation is formed.

  • Brand Strategy Development


  • Brand Personality


  • Narrative Framework


  • Tone of Voice

  • Market Positioning


  • Mission, Vision & Core Values


  • Mood Boards & Visual Exploration

What this looks Like

  • Brand Strategy Development


  • Brand Personality


  • Narrative Framework


  • Tone of Voice

  • Market Positioning


  • Mission, Vision & Core Values


  • Mood Boards & Visual Exploration

What this looks Like

03

Identity Design

This is where the story becomes something you can see and feel. We explore multiple creative directions and build them in context, so you can see how the brand lives, breathes, and shows up in the world. Nothing exists in a vacuum — your story shouldn’t either.

Identity isn’t just logos or colors. It’s the emotional and visual core of your brand.

  • Brand Mark & Logo Design


  • Color Systems


  • Typography System


  • Iconography & Illustration

  • Photographic Art Direction


  • Verbal Identity & Copywriting


  • Brand in Use Applications

What this looks Like

  • Brand Mark & Logo Design


  • Color Systems


  • Typography System


  • Iconography & Illustration

  • Photographic Art Direction


  • Verbal Identity & Copywriting


  • Brand in Use Applications

What this looks Like

04

Realization

This is where everything comes together. We refine, polish, and prepare your brand for the world — shaping the work into guidelines, systems, and assets that are clear, consistent, and ready for real use.

Design becomes direction. Direction becomes experience. And your brand becomes something people can feel and remember.

  • Brand Guidelines


  • Packaging Design


  • Print Production


  • Website Design

  • Branded Templates


  • Campaign Development


  • Photo & Video Production


  • Brand Launch Support

What this looks Like

  • Brand Guidelines


  • Packaging Design


  • Print Production


  • Website Design

  • Branded Templates


  • Campaign Development


  • Photo & Video Production


  • Brand Launch Support

What this looks Like

Have a story worth sharing?

We work with teams across Maine and the U.S. who value clarity, concept, and design with substance.

Reach Out

Have a story worth sharing?

We work with teams across Maine and the U.S. who value clarity, concept, and design with substance.

Reach Out

Have a story worth sharing?

We work with teams across Maine and the U.S. who value clarity, concept, and design with substance.

Reach Out