Work
Studio
Contact
Work
Studio
Contact

Food & Beverage

Far Out

Naming and brand identity for a New Zealand–inspired fruit ice cream shop.

Far Out brings the tradition of New Zealand fruit ice cream to the United States. We partnered with the founders to name the company and build a vibrant identity system designed to translate across packaging, retail spaces, and brand campaigns.

Services

Brand Strategy

Identity Design

Packaging

Art Direction

Copywriting

Naming

Food & Beverage

Far Out

Naming and brand identity for a New Zealand–inspired fruit ice cream shop.

Far Out brings the tradition of New Zealand fruit ice cream to the United States. We partnered with the founders to name the company and build a vibrant identity system designed to translate across packaging, retail spaces, and brand campaigns.

Services

Brand Strategy

Identity Design

Packaging

Art Direction

Copywriting

Naming

Tropical illustration from the Far Out Ice Cream brand identity designed by Rugged Coastal

Building the Far Out Brand Identity

During a trip to New Zealand, Far Out’s founders discovered a frozen treat that quickly became an obsession—real fruit ice cream blended fresh to order. Inspired by the simplicity and flavor of that experience, they set out to bring the tradition back to the United States, beginning with a pop-up location in Hingham, Massachusetts. Their mission was to recreate the taste and joy of New Zealand’s fruit ice cream using natural ingredients while building a brand that felt playful, nostalgic, and approachable. Rugged partnered with the team to conceptualize the entire brand—from naming and brand strategy to identity design, packaging, and the visual language applied across the shop experience.

Far Out Ice Cream typography referencing New Zealand style ice cream
Illustration showing Far Out Ice Cream bringing New Zealand style ice cream to Boston

Brand Identity System

The Far Out identity was designed to capture the playful spirit of the brand while remaining flexible enough to scale across locations and formats. Bold typography, vibrant color combinations, and expressive graphic elements work together to create a visual system that feels energetic and memorable. The identity balances retro inspiration with a contemporary execution, helping Far Out feel both nostalgic and modern at the same time.

Far Out Ice Cream cup packaging design featuring New Zealand style branding

Packaging & Brand Applications

Packaging and brand applications extend the identity into the everyday moments of the customer experience. From cups and menus to signage and merchandise, each touchpoint reinforces the playful personality of the brand while maintaining a cohesive visual system. These elements were designed to be bold, highly recognizable, and easily adaptable as the brand grows into new locations.

Strawberry soft serve ice cream in Far Out branded cup
Stacked Far Out Ice Cream cups with strawberry soft serve
Melting ice cream cone featuring the Far Out brand character

Retail Experience

The Far Out brand was designed to live beyond packaging and graphics, extending into the physical retail environment. The visual system informed storefront signage, interior graphics, and the overall atmosphere of the shop. By applying the identity across the space, the shop becomes a physical extension of the brand—welcoming, colorful, and instantly recognizable.

Far Out Ice Cream business cards and brand collateral
Vanilla soft serve in Far Out Ice Cream branded cup
Far Out Ice Cream loyalty card design for free ice cream promotion
Far Out Ice Cream social media campaign showing raspberry, blueberry, strawberry, and mango soft serve flavors

Launching the Brand

The Far Out brand debuted with a pop-up location that quickly captured attention for its bold aesthetic and joyful energy. The brand’s visual identity and storytelling helped introduce real fruit ice cream to a new audience while establishing a distinctive presence within the local food scene.

Far Out Ice Cream Instagram brand campaign and social media design
Strawberry soft serve ice cream with fresh strawberries for Far Out Ice Cream
Far Out Ice Cream branded hat worn outdoors

Outcomes

Far Out quickly gained traction after launching its first pop-up location in Hingham, Massachusetts. The brand’s playful identity and strong visual presence helped introduce real fruit ice cream to a new audience and build momentum around the concept. Following the success of the initial pop-up, Far Out expanded into permanent brick-and-mortar locations throughout the Boston area. Today the brand operates multiple shops, including its flagship location in Brookline, continuing to grow while maintaining the joyful personality that defined the original concept.

Food & Beverage

Next Project:

Miller's Famous Sandwiches ›

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

10:24:20 PM

52 Center Street
Portland, Maine
Work
Studio
Contact
Instagram
LinkedIn

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

10:24:20 PM

52 Center Street
Portland, Maine
Work
Studio
Contact
Instagram
LinkedIn

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

10:24:20 PM

52 Center Street
Portland, Maine