Work
Studio
Contact
Work
Studio
Contact

Food & Beverage - Retail - Hospitality

Far Out

Naming and brand identity for a New Zealand–inspired fruit ice cream shop.

Far Out introduces a New Zealand ice cream tradition to the United States, blending frozen fruit into high-fat vanilla to order, with a texture closer to soft serve than scoop. We partnered with the founders in early 2020 to build the brand from the ground up, creating a system designed to move from pop-ups to permanent retail without losing its character.

Services

Naming

Brand Strategy

Brand Identity

Retail & Environmental Design

Signage & Wayfinding

Content Production

Packaging

Art Direction

Website Design

Food & Beverage - Retail - Hospitality

Far Out

Naming and brand identity for a New Zealand–inspired fruit ice cream shop.

Far Out introduces a New Zealand ice cream tradition to the United States, blending frozen fruit into high-fat vanilla to order, with a texture closer to soft serve than scoop. We partnered with the founders in early 2020 to build the brand from the ground up, creating a system designed to move from pop-ups to permanent retail without losing its character.

Services

Naming

Brand Strategy

Brand Identity

Retail & Environmental Design

Signage & Wayfinding

Content Production

Packaging

Art Direction

Website Design

Tropical illustration from the Far Out Ice Cream brand identity designed by Rugged Coastal

Building the Brand

The idea started with travel. Both founders had spent time in New Zealand and were drawn to roadside stands blending frozen fruit into vanilla ice cream, made to order and eaten immediately. The appeal wasn’t just the product. It was the context around it. Quick stops, casual interaction, and something made fresh and consumed on the spot. Far Out set out to bring that experience to the U.S.

Far Out Ice Cream typography referencing New Zealand style ice cream
Illustration showing Far Out Ice Cream bringing New Zealand style ice cream to Boston

Translating the Experience

The challenge wasn’t introducing a new product. It was translating a specific kind of experience. It needed to feel true to its origin without becoming literal or themed. Rather than relying on recognizable New Zealand cues, we focused on immediacy, freshness, and informality. At the same time, the brand had to perform across very different environments, from temporary pop-ups to permanent storefronts, without losing coherence.

Far Out Ice Cream cup packaging design featuring New Zealand style branding

Naming and Brand Identity System

The name Far Out captures both distance and attitude. It references the product’s origin while feeling expressive and immediate, something that works as both a statement and a reaction. To support that tone, we developed Enzy, a kiwi bird character used across packaging, signage, and merchandise. The character anchors the brand while allowing flexibility in how it appears. The identity stays loose in composition and character, but holds through consistent color, typography, and the repeated use of Enzy across applications.

Strawberry soft serve ice cream in Far Out branded cup
Stacked Far Out Ice Cream cups with strawberry soft serve

Retail and Environmental Design

Far Out launched during COVID through a series of pop-ups across Boston. These early environments were designed to test the concept in real time and build recognition quickly. As demand grew, the brand expanded into its first permanent location in Brookline. The system translated directly into interiors, signage, and merchandise without rework.

Melting ice cream cone featuring the Far Out brand character

Growth Across Locations

What began as a pop-up concept now operates across three Boston-area locations: Brookline, Fenway, and Cambridge. The brand system supports expansion without redesign, allowing each space to adapt to its surroundings while maintaining a consistent identity.

Far Out Ice Cream business cards and brand collateral

Closing

A brand built to carry a specific experience from temporary pop-ups into permanent space, without losing what made it work.

Vanilla soft serve in Far Out Ice Cream branded cup
Far Out Ice Cream loyalty card design for free ice cream promotion
Far Out Ice Cream social media campaign showing raspberry, blueberry, strawberry, and mango soft serve flavors
Far Out Ice Cream Instagram brand campaign and social media design
Strawberry soft serve ice cream with fresh strawberries for Far Out Ice Cream
Far Out Ice Cream branded hat worn outdoors
Food & Beverage

Next Project:

Miller's Famous Sandwiches ›

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

5:41:58 PM

52 Center Street
Portland, Maine
Work
Studio
Contact
Instagram
LinkedIn

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

5:41:58 PM

52 Center Street
Portland, Maine
Work
Studio
Contact
Instagram
LinkedIn

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

5:41:58 PM

52 Center Street
Portland, Maine