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Consumer Goods

Foraged Market Brand Campaign

Rewild Your Appetite

Following the launch of Foraged Market’s rebrand, we partnered with the team to develop a multi-part brand awareness campaign designed to expand their presence on YouTube and deepen connections across both sides of the marketplace. The work aimed to clearly communicate what Foraged is, inspire confidence in buyers, and create narratives that sellers could see themselves reflected in—all while building long-term equity in the brand.

Services

Art Direction

Copywriting

Campaign

Consumer Goods

Foraged Market Brand Campaign

Rewild Your Appetite

Following the launch of Foraged Market’s rebrand, we partnered with the team to develop a multi-part brand awareness campaign designed to expand their presence on YouTube and deepen connections across both sides of the marketplace. The work aimed to clearly communicate what Foraged is, inspire confidence in buyers, and create narratives that sellers could see themselves reflected in—all while building long-term equity in the brand.

Services

Art Direction

Copywriting

Campaign

Brand Awareness Video

Foraged Market came to us to concept and develop a brand awareness video that would live on YouTube. The goal was to explain the marketplace to buyers while creating a story that sellers could envision themselves being part of.

Concept

To communicate what Foraged is all about, we focused on building a world that captured the essence of the brand and platform. Drawing from elements of the visual identity, we developed a collage-driven art direction that allowed for a surreal and expansive interpretation of the marketplace. This approach helped us express the exploratory nature of foraging and discovery while reinforcing the transparency and accessibility central to Foraged’s mission.

Mini-Documentary YouTube Shorts

As part of an effort to grow Foraged’s media arm, we created a series of short-form mini-documentaries for their YouTube channel. These videos were designed to inspire, foster deeper audience connection, and further establish Foraged as a trusted voice in the space.

Concept

When approaching the series, it was important that the content resonated with both buyers and sellers. Meet Your Forager offered an intimate look into the lives of the people behind the ingredients—giving buyers a deeper connection to who they’re purchasing from while showcasing sellers in a way that felt relatable, encouraging, and attainable to others considering joining the platform.

The Wild Kitchen Recipe Videos

Education plays a critical role in the Foraged brand, especially when introducing foods that many people may be unfamiliar with. With an extensive library of written recipes already in place, the next step was to bring this content to YouTube, creating an experience where audiences could engage, learn, and cook along in real time.

Concept

Without an established reputation in the culinary space, the production style needed to immediately instill trust while remaining warm and approachable. The content was designed to feel educational without being intimidating, balancing clarity and credibility with a welcoming tone. Eye-catching, playful overlays helped reinforce learning moments, keeping the experience engaging while making unfamiliar ingredients feel accessible and exciting.

Consumer Goods

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Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

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52 Center Street
Portland, Maine
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Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

3:11:56 PM

52 Center Street
Portland, Maine
Work
Studio
Contact
Instagram
LinkedIn

Rugged Coastal is a story-led brand identity and design studio based in Portland, Maine. We create narrative-driven identities, websites, packaging, and campaigns for brands across New England and beyond.

3:11:56 PM

52 Center Street
Portland, Maine